A NEW KIND OF DIVER'S WATCH

[VANCOUVER] - Following the overwhelming response to its SLK CHRONOGRAPH (digital multifunction), St. Moritz has announced the latest in its family of solid titanium diver's watches: the Format 2 CHRONOGRAPH.

Until now, divers have been divided into two camps: digital vs. analog. The former choose digital for its low cost, multiple functions (e.g. alarm, built-in stopwatch, etc.) and special features, such as electro-luminescent backlight; the latter prefer more traditional dial and hands, because it is easier to read at a glance, simpler to use and usually much better looking. As consumers shift to a more casual lifestyle, there has been a boom in the sale of sports watches. With most sportswatch suppliers focusing on low-cost models in plastic cases, St. Moritz's family of solid stainless steel and solid titanium watches is becoming instantly recognizable. St. Moritz has carved out a reputation in the market for its durability and high quality. The company designs and manufactures one of the fastest growing lines of specialty diver's watches in North America.

Most of the best-selling sports watches in recent years offer some useful "defining" feature or function: this might be an electro-luminescent backlight ("Indiglo") to make it easy to read at night; or a digital model with a variety of sports functions, like a built-in digital stopwatch, countdown timer, or alarm; or a more traditional analog (dial & hands) model, with great legibility, perhaps with a screw-down crown and water-resistant case. Each type appeals to a different customer, depending on the sport involved.

The new Format 2 is a showpiece of current watchmaking technology, combining all the latest useful features. It has a clean analog dial, but also offers numerous digital functions through two integrated digital displays. Both digital windows use a powerful electro-luminescent backlight for great night-reading, but you can also read the dial and hands in pitch darkness without pushing any buttons, thanks to an amazing new luminous finish called Blackout Superl'7minous. The solid titanium case offers unsurpassed strength, without bulk or weight. It is feather-light on the wrist, and is built to diving specs.(330FT test) and to outlast and outperform any lightweight, plastic sports watch. It has other strong features too numerous to list anlong with a great selection of deluxe bands and backed by a no-nonsense warranty making the Format 2 a truly one-of-a-kind watch. This is a great-looking sports watch which does it all, and does it at a surprisingly affordable price.

Available from St. Moritz dealers. Enquiries to St. Moritz, 1140 W. 7th Ave., Vancouver, B.C. V6H 1B4. (604) 734-2316.